Joanne F., the lucky winner of the art piece (drawn just before midnight on May 15th) forwarded this question: “What do you think is the best way of getting the word spread that a new teacher is teaching classes?”
Great question, Joanne and for those of you embarking on the teaching circuit. When a new teacher is offering a class for your guild or conference you are organizing there are a number of ways to publicize.
Let’s say the instructor is stepping in for another: Ensure you have a class description with supply list to distribute among interested students. If the guild or organization operates a website, make sure the information is posted immediately. Send out e-bulletins informing the students of a change. Post a status update on Facebook (if the guild maintains such page.)
As a teacher it is important to support the guild/organizer in their effort to promote. Add the date and class details to your website calendar, and link this information to your Facebook page. If you tweet, send out an appropriate tweet to inform your followers of a new teaching venue. Publish a blog post to let your followers know where you are teaching, encourage the readers to forward the information to friends who live in the area you will be teaching in. One never knows who is able to attend a workshop at the last minute.
Another scenario may be that you have developed a new workshop and are ready to take bookings for teaching. Your website, blog and Facebook page are all great ways to publicize the fact. Personally I find the blog works best. I can elaborate on the details, show a few pictures relating to the content of the class and provide detailed information . My blog is linked to my Facebook page which ensures that the maximum number of readers can find out about my new class with the click of the mouse.
How do you promote yourself? Make sure to leave comments and ideas we all benefit from!